Customer delight is everyone’s responsibility. Modern SMEs cannot afford to make their customers unhappy. If you don't meet their expectations, they can publicly share their criticism online. It's so easy nowadays for any customer, client, or happenstance bystander to share their instant discontent on the likes of Facebook Reviews, TripAdvisor, Yelp, or Google Reviews...
The onslaught of emails is constant, particularly when you're running your own business. Figuring out how to manage the never-ending wave of communications is key to squeezing the most out of each day.
We’ve all been told at one time or another that "it’s not what you know but who you know" that counts. Now, while there is no substitute for real knowledge and expertise, it certainly helps to have a highly developed network of contacts.
Sitting here on Europe’s periphery in a relatively small market, the ability to ship our products and services overseas is vital, both for the economy as a whole and for individual SMEs. If your business has hit a ceiling at home, then export may be the only way to take things to the next level.
People make many important choices when starting a business, such as where to locate and how much to invest. However, arguably the most important decision of all, and the one with the most sweeping consequences, is their choice of business structure.
The structure of a business affects such far-reaching issues as who will make critical decisions in the future, how much tax the business will pay, how profits and losses will be distributed among key stakeholders, and the nature of the liabilities faced by the business owners.
It’s not always easy to make big things happen as a smaller business or start-up. Budgets are tight, resources are limited and there’s the constant challenge of trying to do more with less. This is especially true when it comes to marketing your business and achieving the kind of sustainable growth you need to compete with the big names in your industry.
The EU General Data Protection Regulation (GDPR) is set to become law on the 25th of May 2018, and will essentially replace the numerous laws on data protection with one overlying protocol. The GDPR relates to businesses of all sizes, and small to medium enterprises can benefit from preparing themselves for the changes ahead.
Owning and running your own business is one of the most fulfilling things you’ll ever do – but it comes with challenges you’d never encounter if you worked for someone else. Among the most daunting of these is that, in many cases, you’ll need to be the Managing Director, the Finance Director, the HR Director, and the Marketing Director – all rolled into one.
Digital technology is everywhere we look. The simplest of tasks, such as shopping, involves interacting with computers from start to finish. We’re all used to computer-based checkouts, digital displays and computerised car parking. Even the traffic lights on the way to the shops are controlled by computers. Little surprise so, that in the world of business, areas once managed by people have been taken over by technology.