Owning and running your own business is one of the most fulfilling things you’ll ever do – but it comes with challenges you’d never encounter if you worked for someone else. Among the most daunting of these is that, in many cases, you’ll need to be the Managing Director, the Finance Director, the HR Director, and the Marketing Director – all rolled into one.
Digital technology is everywhere we look. The simplest of tasks, such as shopping, involves interacting with computers from start to finish. We’re all used to computer-based checkouts, digital displays and computerised car parking. Even the traffic lights on the way to the shops are controlled by computers. Little surprise so, that in the world of business, areas once managed by people have been taken over by technology.
Irish SMEs have taken to e-commerce more successfully and in greater numbers than their EU counterparts.
If your hotel is struggling to attract guests then maybe it’s time to liven up your marketing strategy...
We all know that more and more sales are being made online these days. Tech-savvy customers love browsing websites from the comfort of their armchairs and many businesses are realising the potential of e-commerce. It helps keep your staffing cost down as well.
Social media is a fantastic way to connect with your customers, allowing you to share with them your latest offers and newest products instantly. If you’re clever it can be a really valuable, and a cost-effective online marketing tool. Here are a few tips to help you better engage your target market.